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The ability of a material to take up moisture

This is duplicate record where you have more than one record at the same address, regardless of individual name. You would check for Address Duplicates if you only wanted one mail piece per address.
For example:
George Smith 100 Main St, Anytown, NC 27409
Sam Adams 100 Main St, Anytown, NC 27409
This would mail as:
Current Resident 100 Main St, Anytown, NC 27409

Paper with a rough, sized surface used for book and cover stock.

Water soluble plate coatings, which are less toxic and less polluting.

All illustrated material, ornamentation, photos and charts etc., that is prepared for reproduction.

The aspect ratio is calculated for postcards and letter sized mail pieces. It is the width divided by the height. That ratio must be between 1.3 and 2.5. If your piece is outside of this range, it can't be mailed at the automation discount rates.

Print process of printing on the backside or 2nd side of a sheet

A term used to describe the aesthetic or harmony of elements, whether they are photos, art or copy, within a layout or design.

The primary headline usually spanning the entire width of a page.

Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

On offset presses a fabric-reinforced sheet of rubber to transfer the impression from the plate onto the paper.

Although seemingly dry, paper does contain approximately 5% moisture. In cases where there is excessive moisture, and the paper is passed through a high heat-drying chamber, the moisture within the paper actually boils and causes a bubble or blistering effect.

A grade of durable writing, printing and typing paper that has a standard size of 17x22 inches.

A term given to the fold whereby paper is folded with the short side running with the grain.

A portion of the binding machinery with rollers that fold the paper.

Bulk Mail is no longer a recognized term by the USPS. The term that replaced it is Standard Rate. Standard Rate mail can be anything that is not highly personalized or sensitive in nature.Standard Rate mail is given a significant discount from First Class rates. It can be opened and inspected by the Post Office. Typical delivery is 3 to 10 days.

The measurement of thickness of paper expressed in thousandths of an inch or mils.

Instructions in the typesetting process that indicate the use of a capital letter to start a sentence and the rest of the letters in lower case.

Books bound using hard board (case) covers.

Paper coated with clay, white pigments and a binder. Better for printing because there is less picking.

To gather sheets or signatures together in their correct order. (see Gather)

The processes of separating the primary color components for printing.

A board upon which the copy is pasted for the purpose of photographing.

A term used to describe when a piece with lots of ink or toner is folded without being creased and the paper fibers tear resulting in a jagged folded edge and ink or toner peeling off.

To eliminate a portion of the art or copy as indicated by crop marks.

Not lying flat and tending to form into cylindrical or wavy shapes. A term to describe the differences of either side of a sheet relative to coatings, absorbency etc.; the concave side is the curl side.

The dedupe process checks for duplicates on a mailing list. See also, Exact dupes, Household dupes, Address dupes

A term that describes that portion of lower case letters which extends below the main body of the letter, as in "p".

A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line. The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

Occurs when you fold into a fold (such as a letter fold). At the side of one of the creases you get an indentation. It may look like a small inverted triangle.

A shadow image placed strategically behind an image to create the affect of the image lifting off the page.

A term used to describe the preliminary assemblage of copy and art elements to be reproduced in the desired finished product; also called a comp.

A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

A method of paper finishing whereby a pattern is pressed into the paper when it is dry.

An exact dupe is where a single person is on a list more than one time. In this situation we would eliminate one of the records and mail only one piece.
For example:
Keegan Jones 450 Maple Dr, Anytown, NC 27106
Keegan Jones 450 Maple Dr, Anytown, NC 27106

The surface quality of paper.

Markings at top edges that show where folds should occur.

The characters which make up a complete typeface and size.

Group of frames or impositions in the same forme of different jobs arranged and positioned to be printed together.

Garbage in, garbage out. Usually referred to that if files or lists provided are not of a good quality, the resulting printed pieces or output data can't be expected to be perfect.

The grippers of the printing press move the paper through the press by holding onto the leading edge of the sheet; this edge is the gripper edge.

Tone graduated image composed of varying sized dots or lines, with equidistant centers.

This is a term that refers to a paper that a printer keeps on hand in his shop.

That portion of the printing plate that carries the ink and prints on paper.

Markings pre-printed on mailing envelopes to replace the stamp.

The narrowing of space between two letters so that they become closer and take up less space on the page.

Space between lines of type; the distance in points between one baseline and the next.

The actual weight of 1000 sheets of any given size of paper.

A term used to describe finished artwork that is camera ready for reproduction, including all type, photos, illustrations etc.

NCOA processes a mail list against the USPS most recent list of address changes on file. NCOA is different from CASS as it verifies who (or what company) is at a specific address. An NCOA update can search back either 18 or 48 months. PostMark uses the 48 month search. NCOA stands for National Change of Address.

The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

Surplus of copies printed.

A sheet that is larger than the cut stock of the same paper.

Printing both sides of the paper (or other material) on the same pass through the printing machine.

In printing the four primary colors are cyan (blue), magenta (red), yellow and black. Also referred to as CMYK.

Impression from composed type or blocks, taken for checking and correction, from a lithographic plate to check accuracy of layout, type matter, tone and color reproduction.

The arrangement of two or more images in exact alignment with each other.

Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

The enlargement or reduction of an image or copy to fit a specific area.

A mail piece constructed of a single sheet of paper that folds before mailing.

A binding whereby a wire or plastic is spiraled through holes punched along the binding side.

Standard Rate mail can be anything that is not highly personalized or sensitive in nature.Standard Rate mail is given a significant discount from First Class rates. It can be opened and inspected by the Post Office. Typical delivery is 3 to 10 days.

A proofreader's symbol that is usually written in the copy margin, that indicates that the copy, which was marked for correction, should be left as it was.

In the mailing industry, referred to as the sticker or "wafer seal" that keeps a self mailer closed during mailing. Typically a tab is either white or clear. It can also be other colors.

A high quality printing paper.

The rough surfaced finish of papers such as vellum or antique.

The process of printing wet ink over printed ink which may be wet or dry.

A term used to describe how many similar sheets can be produced on a larger sheet; two up, four up, etc.

A translucent logo that is embossed during the papermaking process while the paper slurry is on the dandy roll. Reference, dandy roll